The COBRA 3D® Business Development Process
The COBRA 3D® Business Development Process is a practical, structured methodology for strategic
business development. This methodology applies basic business principles to help the owners and managers of small and midsize businesses define their current As Is situation, set strategic objectives for planned To Be improvements, and then implement these improvements — through projects — to
Create Value for owners and investors in a cost-effective and timely manner.
The principles, processes, and strategies outlined in the COBRA 3D® Business Development Process are based on the collective experiences of its authors, which span more than 90 man years of ownership, general management, project management, marketing, sales, operations, and investing experience across a diverse range of manufacturing and service industries. The result is a straightforward, repeatable process that any small or midsize business can use to identify and execute a strategy that is aligned with the investment objectives of its owners.